Union throws weight and cash behind Raiders, while Bunnies push pills
Large trade union group CFMEU who signed on as the Canberra Raiders major shirt sponsor for season 2007 through until 2009 - is hoping to get a positive reaction when the Raiders hit the field in new jerseys for 2007.
In a partnership deal that took place quietly mid way through 2006; the marriage of the Canberra team to one of Australia's largest unions didn't rate highly in media reports.
It would be interesting to hear what CFMEU members have to say about the cash outlay, is such a deal really advantageous to the man in the street? It is hard to imagine members getting access to the corporate box on match day or sipping on fine champagne at behind the glass at Bruce Stadium.
Unlike the South Sydney Sponsorship deal with FirePower Systems - the manufacturers of the controversial 'PowerPill' for motor vehicles, the Raiders deal will not be talked about until the masses see the new jersey and logo for 2007.
The South Sydney sponsor was announced on live television courtesy of Russell Crowe's late nite talkshow visit. The media however have been intrigued by the Firepower Company, most noteably the Sydney Morning Herald - who conducted investigations into the Firepower company and it's claims that a magic pill assists cars with reduced fuel consumption and lower emissions. See SMH articles: Firepower Linked to Dead Dictator and Former Spy and Firepower Pill Probe
Out of no where, the Firepower company took up massive sponsorship across Australia including the major sponsorship of The Sydney Kings, Interests in SuperCars, AFL, Rugby Union and Rugby League.
